By understanding how SEO works, how search engines work, prioritising the business goals of your clients or your blog, you are ready to fight on the web with your competitors, telling search engines you are coming with your warriors (epic content) to solve problems of your target audience in your unique niche, where you are a leader(category leader). But the most crucial part in SEO is when you don’t know what users are searching and how to do keyword research to write on that topic so you can increase your chance to rank in google 1st page easily.
Now take a pause and think how you know what content or pages search engines are ranking and what your actual readers or customers are searching on the web.
Before going to do SEO, you must have to know that keywords are the basics of SEO. You can’t attract the right customers to your blog and website because you do not know what your readers want to read.
You can take an example of this same article you are reading. You want to read about how to do Keyword research, and I have written for you only.
In this article, you will understand how to do keyword research for free like a pro?
Table of Contents
How do you define keywords?
The answer is search queries of readers using key-phrases or binding terms with careful research in google are called keywords.
What is Keyword Research?
Keyword research is about finding the right content topics and ideas which people are searching on google. Then you will create or write great content about that topic to solve user problems. It is the way to know what users are searching on google. It will also help you understand what topics not to write on.
Picking the right keywords is half the battle won in terms of SEO. Then you will access your site’s standing in the search engine. The right keywords will also help you attract a more targeted audience.
What is meant by Right Keywords is Half the Battle Won-
Right keywords are about to get answers with accurate data and understand how difficult it will be to rank for this Keyword. The traffic you are likely to get if you rank for an exact Keyword, will people become your customers if they search for this Keyword.
Selecting the right keywords is the most fundamental part of SEO. By doing initial keyword research, you can save a lot of time and money. Suppose you don’t do any keyword research. In that case, you could end up wasting months optimising for keywords that nobody searches for or keywords that have tough competition.
How to do Keyword Research for SEO?
The first step in keyword research is to find the broad keyword or brainstorm seed keywords that define your niche. That’s why earlier, I introduced the word “category leader.”
After brainstorming seed keywords, make a list of essential and relevant topics in your niche which you know.
Examples- Content Writing, and SEO
So if I want first to target on content writing keywords and research what people are searching for or what queries they are typing in google. I also see how many people have the same problem and also analyse how big my competitors are.
I search on google for content writing, and it shows me on the top authoritative blog in content writing.
Then I use the Ahrefs free keyword generator tool to find how many search volumes are in this particular Keyword. With both phrase match and questions.
As you can see, I got some topics related to the keyword “content writing” with good volume. I will shortlist few keywords from in my keyword research sheet.
Examples- What is SEO content writing, what is content writing in digital marketing and so on.
How to do Keyword Research with Google Keyword Planner?
One free tool for keyword research is google keyword planner. Google’s Adwords keyword tool is an excellent way to conduct keyword research, but you need to know how to select the best words and phrases for your site. You can guarantee that the bulk of your competition focuses on highly searched words, so aim for niches to catch significant traffic on specific search terms.
To use this, first, you have to click on https://ads.google.com/intl/en_IN/home/.
Then signIn with your Gmail id.
After signing in, you have to go to the tools and setting, .
Click on the planning submenu, and click keyword planner. After that, you can search keywords in more detail in terms of low competition with good volume
As you can see below, competition is low, for the keyword volume is much higher.
You can enter more related keywords in this free tool to check for the KD and search volume.
How do I find my popular Keywords?
In this paid tool keywordtool.io, I find more details of keyword but it was not showing overall. You have to pay charges to unlock its features.
Google also gives the trending search-related long keywords which users are also searching.
So you can use these keywords to find keywords for website content.
As you understand this now, it’s time to start shortlisting every keywords and segregate the keywords manually or exporting from CSV to spreadsheets.
What is Keyword Research Examples?
As you can see the example of a keyword in the spreadsheet, later, you can add more keywords as per your research on your niche and create consistent content on topics you segregated.
I have created a separate spreadsheet for you so it can be easy to segregate keywords. You can check here- Keyword Research Spreadsheet
The first thing you should know about for successful blogging is KEYWORDS. Do your keyword research to make the most of SEO.
Do your keyword research before you build your site. You can use Google’s Adwords Keyword Tool, which is free, and there are others. When you research your keywords ahead of time, you will be able to build search-engine-friendly content. You want to use keywords with high volumes of searches and little competition.
When blogging, you have to know what people search for in a particular niche. What keywords are they typing? With these things in mind, perform keyword research and put the relevant keywords in your blog. It will make your site highly visible in the search engines for the top-performing keywords, resulting in you getting a significant boost in traffic.
By researching the right keywords to use, you will ensure that search engines rank you for the subject you want to be indexed. Do keyword research first to make sure you use keywords that people search for; don’t go by your guesses.
If you are selling a product that many other people are selling, you need your information to be unique. Do keyword research and write your content. Not only will this help you stand apart from your competition, but you will also get inbound links.
Develop a well-formed keyword list starting with research. Various keywords are very popular related to your site. These are the ones you want to generate more significant traffic to your site. SEO depends on keyword research.
Keyword research is not a one-time thing when you are optimising your site. Just because you know which keywords were most popular six months or a year ago does not mean that those same terms are still the most effective. It would be best to continually research keywords to stay on top of changes and trends in search terms.
Keyword research is easy if you use the right tools. For example, Google Webmaster Tools have a keyword tool that will tell you how many times it’s searched in a month and how much it costs to run an ad on it. High searches are reasonable but aim for niche keywords, so you’re not in heavy competition.
By now, you have learned how to do keyword research for free. By following a few simple principles, you’ll be able to boost your site’s visibility and attract more traffic than you ever dreamed you could.