It was said once that “You can learn by reading books.”
Have you ever asked yourself, What is marketing?
Why is marketing important in business?
Why read books(best of best books on marketing)?
How to start learning marketing?
The Answer to the above questions is “Read books by an expert, learn from it, and start implementing.” So why not Learn from the best?
“Not All Readers Are Leaders, But All Leaders Are Readers” –Harry S. Truman
What and why should a marketer read?
Today in the 21st-century, cost of the marketing campaigns is in billions of dollars. Most companies spend huge amount of money in their marketing programs that actually not working accurately. There is a huge demand new-age experience marketers.
If you are into blogging, entrepreneurship, or any marketing profession, you often read blogs, articles and videos. Most times, you tick catchy header articles about marketing and entrepreneurship. But overconsumption of the content, you misremember so many times what the knowledge and context from these articles were.
But when you read a great book, you learn the life struggles of a business person or an entrepreneur. And physical books will always help remember the truths and logic of great writers in business or marketing and share their experiences through books. Thats why you have to read best selling books on marketing and businesses to gain experience to avoid mistakes what others do.
Reading high-grade marketing books by great authors will change your perspective about entrepreneurship and businesses. Most great marketers, entrepreneurs and bloggers have a routine of reading books daily.
Regardless of skill level, this blog will help you to fine-tune the best books on marketing to read to enhance your marketing knowledge and wisdom.
So today, in this article, we will perceive the 7 best books on marketing for budding digital marketers and entrepreneurs. And by reading these great books on marketing management you understand the needs and desires of customers better than any other business leader or marketer around you.
1. The 22 Immutable Laws of Marketing:
The 22 Immutable Laws of Marketing is one of the best books in marketing. You can’t skip this book when you are in marketing. This book was written by Al Ries & Jack Trout in 1993. This book is taught as a guideline for marketers who want to make their products or services successful on a memorable and long-term business model.
Al Ries & Jack Trout wrote 22 chapters on marketing wisdom. The author talks in this book about the power of positioning. Because of the rise of digital and funding in startups, companies make a massive mistake in spending money to scale rapidly. I recommend this book to marketers who want their business to be profitable and memorable. If you want your business in the proper and focused way, this is one of the best books on marketing strategy. It will eliminate the myths and misconceptions from the marketing process.
2. This Is Marketing: You Can’t Be Seen Until You Learn to See
Seth Godin is one of the great marketers and authors of this time. In all his books, he brings different information and perspectives about customers and companies. This is marketing book tells about what and how customers want to feel from the products and services and what companies have to bring to their users that feel good for the customers. This book is for new and experienced marketers and bloggers looking for a boost in momentum and perspective of small customer size. This book is one of the best books on marketing research and management.
3. Building a Story Brand: Clarify Your Message So Customers Will Listen
Customers do not care about your brand. They only care about themselves. Marketing is about open communication. Building a Story Brand book helps you understand and filter the message of the brand value you are creating for the customers. This book also helps, how to clarify your message, so customers listen? How is your service solving their problems? This book shall teach you 7 elements of storytelling to grow your business by how to help your customers in a clear voice or message. In this book, you will know why your customer is the real hero for your brand.
4. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Everybody in the business knows that you need to beat the competition in an established market to succeed. Today many folks make the mistake of competing with big brands to make a big profit. They are not choosing a category where they can create innovation. This book is one of the great books on marketing strategy that will teach you how and why not to go to war with already established markets and should focus on sub-markets where aspiring entrepreneurs should concentrate on non-customers of the big brands then scale it. It is a highly recommended book for all aspiring marketers and entrepreneurs.
5. Influence by Dr Robert Cialdini
This book was released in 1984, written by Robert B. Cialdini, the Professor of Psychology. It is also one of the best books on copywriting for those who want to go into copywriting. In this book, you learn the psychology of why people say “yes” and how to apply these understandings. He talks about how you sell quickly by the six principles of persuasion, which will give you the power to convince people in sales or marketing.
- Commitment and Consistency
- Social Proof
These principles can apply to every marketing site like emails, sales pages, print, meetings, and negotiations.
6. Thinking, Fast and Slow
I recommend this book as the most remarkable book in digital marketing books. Because when you are into marketing, you can’t get everything fast. You cannot employ every marketing opinion to your team or company. It takes hard judgments and complex thinking. But this book will guide you when and how to evaluate and act fast and slow.
Thinking, Fast and Slow was published in 2011, written by Daniel Kahneman. He is an economist, psychologist, and the winner of the Nobel prize in economic sciences in 2002. This book teaches novices to remove emotion from their equation. In this book, the author addresses how our brain thinks. There are 2 “thinking modes” in our minds. The first is fast, programmed. The second is slow, logical.
The author also illustrates how emotions pop our ideas and how everyone will get those. Past performances can’t determine your future course of action. I would highly recommend learning the whole thing though it’s a good book. While you may not change your behaviour, at least you know when you may not be so logical. It will also help your marketing professionals to make hard decisions wisely and clearly.
7. Epic Content Marketing by Joe Pulizzi-
Well, today, content is the centre of marketing. It has been used to sell for several hundreds of years and will remain consistent for a hundred more years.
So this book is solely around content and content marketing. Epic Content Marketing is the best book on content marketing. If you are involved in content writing and production, it helps tell a different story when you are stuck in ideas or start creating content on the web and print. Joe Pulizzi talks in this book about how they scale their business by content marketing and How great content can help your business attract more customers by satisfying their intricacies through your blogs, videos, emails, or print media. He talks about why content is as important as products or services. If you are into digital marketing, you must study this book about content marketing.
Creating a great product didn’t make you rich. Building a unique funnel didn’t make you rich. Driving traffic didn’t make you rich. Building a list didn’t make you rich until you discovered how to market and understand your target customer very well.
Fundamentally marketing means understanding the psychology behind why people buy. Copywriters, freelancers, direct marketers, and salespeople will always benefit from reading.
These were some digital marketing books(marketing) that enhance your marketing knowledge. The above are the few best books in marketing and advertising and few marketing books for beginners.
I am not saying that by reading these books, you become a great marketer. But by intentionally reading these marketing books for beginners, you are more ahead than your competitors in business.
The deeper you study, the more you notice the patterns that exist in all successful marketing campaigns. These books give a sense of what not to do in business and marketing. How to shape them for the things other brands were selling?